digital marketing

Digital marketing: measures and strategies

Digital marketing is communication using digital technologies. Often online, it is used to build brand awareness. It is also used to generate leads, customer loyalty, transformation and sale, and aims to increase engagement between the target group and the brand. Digital marketing is also called data-driven marketing, because it relies on data records. Digital marketing …

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Social media – the new form of marketing (1)

In the 1990s, social media platforms created a large community of users. Initially, everyone was excited about this new experience. The youth were happy, but the elderly were in the target group. That is why companies and many public figures, as well as stars, have given great attention to social media. Social networks contain all …

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