Google Analytics Enhanced Ecommerce


A must-have extension for CS-Cart that allows you to measure the number of transactions and revenue that your website generates.


Google Analytics Enhanced Ecommerce is a special extended professional analytics for online shops which track the user behavior across your Ecommerce store and provides advanced reports and analytics.

The events that are tracked by the add-on are:

  • A click on a product or product link (on a category page or home page).
  • A click on the Quick view button (on a category page or home page).
  • Adding a product to a shopping cart.
  • Removing a product from a shopping cart.
  • Adding a product to a comparison list.
  • Adding a product to a wishlist.
  • Buying a product in one click.
  • Requesting a call.
  • Pageview.
  • Action taking place with the search results (e.g. search results viewed as Product Multicolumns).
  • Displaying a block (what blocks are shown for a customer after going to this or that page).
  • Non-interactive events (e.g. image slider).

Implementing Enhanced Ecommerce is quite difficult and risky, especially on the production site with important data. It will definitely require technical skills. But with our Google Analytics Enhanced Ecommerce add-on, you won't need to worry about that. All you need to do is simply install the add-on, get a Tracking id from Google Analytics and enjoy using all the useful features of Enhanced Ecommerce.

After installation and setting up you will be able to manage different reports

Overview report

The Overview report lets you see the overall state of your business, and provides three categories of related metrics: Revenue and Conversion Rate, Marketing and Transactions.

Examine your customers shopping behaviour

The Shopping Behavior Analysis report lets you see the number of sessions that included each stage of your purchase funnel, how many sessions continued from one step to the next, and how many abandoned the funnel at each stage.

Track how your users moved through the checkout

The Checkout Behavior Analysis report lets you see how successfully your users moved through your checkout process.

Note: Usually such extensions should be adapted to a specific store, but we have realized almost full functionality for Enhanced Ecommerce Google Analytics add-on. But note that some analytics reports need to be improved under your specifics.

We are ready to help you set reports on paid basis if it is needed.

Study how effective your promotions are

The Internal Promotion report lets you see how your internal promotions performed in terms of the following metrics: Internal Promotion Views, Internal Promotion Clicks, Internal Promotion CTR. Coupled with the insight you gain from tracking the conversion results, you are able to leverage the information for you next promotion.

Study how effective your coupons are

The Order Coupon report lets you see how your order-level coupons performed in terms of the following metrics: Revenue, Transactions, Average Value.

Measure customers activities

With the help of the Google Enhanced Ecommerce add-on you can measure product impressions like clicks on blocks or clicks on products in order to get a deep insight into shopping behaviour.

Do your affiliates bring you profit?

Get full and detailed information on how your affiliates promote your CS-Cart store. The Affiliate Code report lets you track revenue, transactions, and average order value as they are associated with affiliate sites that drive customers to your site.

So, you see that the Google Analytics Enhanced Ecommerce add-on is an extremely powerful feature that will help you:

— understand exactly on what page of your website users are leaving you;

— analyze product performance up to separate product options;

— study visitor behavior;

— create customizable funnel for checkout process;

— improve your product management;

— improve your merchandising effectiveness;

— set up more targeted remarketing lists.

— specify whether unique product ID from CS-Cart or its code (SKU) will be used as the product identifier in Google Analytics.

Besides, if you are using Multi-Vendor platform, Enhanced Ecommerce features will also be available for your vendors.

What you will see in the admin panel

You are able to specify which events effect the bounce rate.

Cross-domain tracking makes it possible for Google Analytics to see sessions on two related sites (such as an eCommerce website and a separate shopping cart site) as a single session. This is sometimes called 'site linking', and it allows you to more effectively track the entire customer journey.

Useful links

To get started with implementing Enhanced Eccomerce add-on, check out these resources:

About Enhanced Ecommerce

Enhanced Ecommerce Developer Documentation