{"id":400003555,"date":"2020-05-02T08:59:06","date_gmt":"2020-05-02T05:59:06","guid":{"rendered":"https:\/\/marketing.limited\/en\/?p=2350"},"modified":"2026-07-21T14:06:36","modified_gmt":"2026-07-21T11:06:36","slug":"digital-marketing-measures-and-strategies-en","status":"publish","type":"post","link":"https:\/\/marketing.limited\/en\/digital-marketing-measures-and-strategies-en\/","title":{"rendered":"Digital marketing: measures and strategies"},"content":{"rendered":"<h2>\u0645\u0641\u0647\u0648\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u062a\u062f\u0627\u0628\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a 2026<\/h2>\n<p>\u064a\u064f\u0642\u0635\u062f \u0628\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u062a\u062f\u0627\u0628\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a (Digital Marketing Strategies &#038; Measures) \u0627\u0644\u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0645\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a\u060c \u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u0645\u0648\u062c\u0647\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u062e\u0630\u0647\u0627 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0644\u0644\u0648\u0635\u0648\u0644 \u0644\u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u060c \u0648\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u062f\u0627\u0626\u0645\u064a\u0646. \u0648\u0641\u064a \u0639\u0627\u0645 2026\u060c \u0628\u0627\u062a\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u062a\u0639\u062a\u0645\u062f \u0628\u0635\u0648\u0631\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0628\u064a\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 (Omnichannel Integration) \u0648\u062a\u0648\u0638\u064a\u0641 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0644\u0623\u0641\u0636\u0644 \u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a.<\/p>\n<h2>\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0628\u0646\u0627\u0621 \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629<\/h2>\n<p>\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0631\u0642\u0645\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u0648\u0645\u0648\u0627\u0643\u0628\u0629 \u0644\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629\u060c \u064a\u062c\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u0627\u0648\u0631 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>\n<ul>\n<li><strong>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 (Market &#038; Competitor Analysis):<\/strong> \u0641\u0647\u0645 \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0639\u0645\u0644\u0643 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u063a\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u063a\u0644\u0627\u0644\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/li>\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0628\u062f\u0642\u0629 (Audience Segmentation):<\/strong> \u0628\u0646\u0627\u0621 \u0634\u0631\u0627\u0626\u062d \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0633\u0644\u0648\u0643\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u0644\u0636\u0645\u0627\u0646 \u0635\u064a\u0627\u063a\u0629 \u0631\u0633\u0627\u0626\u0644 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062e\u0635\u0635\u0629 \u062a\u0646\u0627\u0633\u0628 \u0643\u0644 \u0634\u0631\u064a\u062d\u0629.<\/li>\n<li><strong>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0632\u062c \u0627\u0644\u0642\u0646\u0627\u062a\u064a \u0627\u0644\u0645\u0646\u0627\u0633\u0628 (Channel Mix):<\/strong> \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0627\u0644\u0645\u0648\u062d\u062f\u0629 \u0645\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO\/PPC)\u060c \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0628\u0631\u064a\u062f\u060c \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0643\u062a\u0648\u0628 \u0648\u0627\u0644\u0645\u0631\u0626\u064a.<\/li>\n<li><strong>\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0641\u0627\u0626\u0642 (Hyper-Personalization):<\/strong> \u062a\u0642\u062f\u064a\u0645 \u062a\u0648\u0635\u064a\u0627\u062a \u0648\u0639\u0631\u0648\u0636 \u0645\u062e\u0635\u0635\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0633\u062c\u0644 \u0627\u0644\u0634\u0631\u0627\u0626\u064a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u062a\u0635\u0641\u062d \u0627\u0644\u0641\u0631\u062f\u064a \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645.<\/li>\n<\/ul>\n<h2>\u0623\u0647\u0645 \u062a\u062f\u0627\u0628\u064a\u0631 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0642\u0645\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a (Marketing Funnel Measures)<\/h2>\n<p>\u062a\u0645\u0631 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0639\u0628\u0631 \u0623\u0631\u0628\u0639 \u0645\u0631\u0627\u062d\u0644 \u0631\u0626\u064a\u0633\u064a\u0629 \u062a\u062a\u0637\u0644\u0628 \u0643\u0644 \u0645\u0646\u0647\u0627 \u062a\u062f\u0627\u0628\u064a\u0631 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062d\u062f\u062f\u0629:<\/p>\n<ul>\n<li><strong>\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0639\u064a (Awareness):<\/strong> \u0632\u064a\u0627\u062f\u0629 \u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u0642\u0635\u064a\u0631\u0629\u060c \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0627\u0645\u0644\u0629\u060c \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a \u0627\u0644\u0645\u062c\u0627\u0646\u064a.<\/li>\n<li><strong>\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0648\u0627\u0644\u0645\u0641\u0627\u0636\u0644\u0629 (Consideration):<\/strong> \u062a\u0642\u062f\u064a\u0645 \u0645\u0642\u0627\u0644\u0627\u062a \u0645\u0642\u0627\u0631\u0646\u0629\u060c \u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629\u060c \u0648\u0646\u0634\u0631\u0627\u062a \u0628\u0631\u064a\u062f\u064a\u0629 \u062a\u0648\u0636\u062d \u062a\u0641\u0648\u0642 \u062e\u062f\u0645\u0627\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/li>\n<li><strong>\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0642\u0631\u0627\u0631 \u0648\u0627\u0644\u0634\u0631\u0627\u0621 (Conversion):<\/strong> \u062a\u0633\u0647\u064a\u0644 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u062a\u0648\u0641\u064a\u0631 \u0639\u0631\u0648\u0636 \u0645\u062d\u062f\u0648\u062f\u0629 \u0628\u0648\u0642\u062a\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 (Retargeting).<\/li>\n<li><strong>\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0648\u0627\u0644\u0648\u0644\u0627\u0621 (Retention):<\/strong> \u062a\u0642\u062f\u064a\u0645 \u0628\u0631\u0627\u0645\u062c \u0645\u0643\u0627\u0641\u0622\u062a\u060c \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u062a\u0645\u064a\u0632\u0629\u060c \u0648\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0623\u064a \u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0626\u064a.<\/li>\n<\/ul>\n<h2>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0644\u0642\u064a\u0627\u0633 \u0646\u062c\u0627\u062d \u0627\u0644\u062a\u062f\u0627\u0628\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/h2>\n<p>\u0644\u0627 \u064a\u0645\u0643\u0646 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u062f\u0648\u0646 \u0642\u064a\u0627\u0633 \u062f\u0642\u064a\u0642\u060c \u0648\u0623\u0647\u0645 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u062a\u0627\u0628\u0639\u062a\u0647\u0627 \u0641\u064a 2026 \u062a\u0634\u0645\u0644:<\/p>\n<ul>\n<li><strong>\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 (CAC &#8211; Customer Acquisition Cost):<\/strong> \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0642\u0633\u0648\u0645\u0629 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f.<\/li>\n<li><strong>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV &#8211; Customer Lifetime Value):<\/strong> \u0635\u0627\u0641\u064a \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0637\u0648\u0627\u0644 \u0641\u062a\u0631\u0629 \u0639\u0644\u0627\u0642\u062a\u0647 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n<li><strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate):<\/strong> \u0646\u0633\u0628\u0629 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u0623\u062a\u0645\u0648\u0627 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 (\u0634\u0631\u0627\u0621\u060c \u062a\u0633\u062c\u064a\u0644\u060c \u062a\u062d\u0645\u064a\u0644) \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a.<\/li>\n<li><strong>\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS &#8211; Return on Ad Spend):<\/strong> \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u062d\u0642\u0642\u0629 \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u0631\u064a\u0627\u0644 \u0623\u0648 \u062f\u0648\u0644\u0627\u0631 \u0645\u064f\u0646\u0641\u0642 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/li>\n<\/ul>\n<h2>\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/h2>\n<p>\u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a 2026 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u062a\u062f\u0627\u0628\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0648\u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a. \u0625\u0646 \u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u0643\u0645\u0629 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u062a\u0645\u064a\u0632\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0647\u0648 \u0627\u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0623\u0643\u064a\u062f \u0644\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0641\u0647\u0648\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u062a\u062f\u0627\u0628\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a 2026 \u064a\u064f\u0642\u0635\u062f \u0628\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u062a\u062f\u0627\u0628\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a (Digital Marketing Strategies &#038; Measures) \u0627\u0644\u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0645\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a\u060c \u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u0645\u0648\u062c\u0647\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u062e\u0630\u0647\u0627 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0644\u0644\u0648\u0635\u0648\u0644 \u0644\u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u060c \u0648\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u062f\u0627\u0626\u0645\u064a\u0646. \u0648\u0641\u064a \u0639\u0627\u0645 2026\u060c \u0628\u0627\u062a\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u062a\u0639\u062a\u0645\u062f \u0628\u0635\u0648\u0631\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0628\u064a\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 (Omnichannel Integration) 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