{"id":400001369,"date":"2020-05-01T05:35:36","date_gmt":"2020-05-01T02:35:36","guid":{"rendered":"https:\/\/marketinglimited.begin.shopping\/?p=1369"},"modified":"2020-06-01T23:50:22","modified_gmt":"2020-06-01T20:50:22","slug":"%d8%a7%d9%84%d8%ae%d8%b7%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a%d8%a9-en","status":"publish","type":"post","link":"https:\/\/marketing.limited\/en\/%d8%a7%d9%84%d8%ae%d8%b7%d8%a9-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a%d8%a9-en\/","title":{"rendered":"\u062f\u0644\u064a\u0644\u0643 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0646\u0627\u062c\u062d\u0629"},"content":{"rendered":"\n<p>\u062a\u0639\u062f \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0647\u064a \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0630\u064a \u0633\u064a\u0631\u0634\u062f\u0643 \u0644\u062a\u062d\u0642\u064a\u0642 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u062a\u0646\u0634\u062f\u0647\u0627 \u0644\u062e\u062f\u0645\u062a\u0643 \u0623\u0648 \u0645\u0646\u062a\u062c\u0643\u060c \u0644\u0630\u0644\u0643 \u0641\u0625\u0646 \u0625\u062a\u0642\u0627\u0646\u0647\u0627 \u0647\u0648 \u0636\u0645\u0627\u0646 \u0644\u0646\u062c\u0627\u062d\u0643 \u0641\u064a \u0639\u0645\u0644\u0643\u060c \u0644\u0630\u0644\u0643 \u0633\u0646\u0631\u0634\u062f\u0643 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0639\u0646 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0643\u0627\u0645\u0644\u0629 \u0648\u0646\u0627\u062c\u062d\u0629\u060c  \u0648 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0629 \u062a\u0623\u062a\u064a \u062a\u0628\u0627\u0639\u0627\u064b \u0628\u0639\u062f \u0627\u0644\u0628\u064a\u0632\u0646\u0633 \u0628\u0644\u0627\u0646 \u0623\u0648 \u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644.<br>\u0625\u0630\u0627 \u0643\u0646\u062a \u0634\u0631\u0643\u0629 \u0635\u063a\u064a\u0631\u0629\u060c\u0634\u0631\u0643\u0629 \u0643\u0628\u064a\u0631\u0629\u060c \u0641\u062d\u062a\u0645\u0627\u064b \u0633\u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062e\u0637\u0629 \u062a\u062a\u0628\u0639\u0647\u0627 \u0644\u062a\u0633\u062a\u0637\u064a\u0639 \u062a\u062d\u062f\u064a\u062f \u0648\u0636\u0639\u0643 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648 \u0645\u0639\u0631\u0641\u0629 \u0625\u0644\u0649 \u0623\u064a\u0646 \u0633\u062a\u0630\u0647\u0628.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1-\u0627\u0644\u0645\u0642\u062f\u0645\u0629 introduction<\/h2>\n\n\n\n<p>\u0648\u062a\u062a\u0643\u062a\u0628 \u0647\u0646\u0627 \u0645\u0644\u062e\u0635 \u0639\u0646 \u0634\u0631\u0643\u062a\u0643 \u0648\u0623\u0646\u0634\u0637\u062a\u0647\u0627 \u0648 \u0623\u064a \u0634\u0626 \u0645\u0641\u064a\u062f \u062a\u062a\u062d\u062f\u062b \u0641\u064a\u0647 \u0639\u0646 \u0645\u0634\u0631\u0648\u0639\u0643 \u0645\u062b\u0644 \u0627\u0644\u0622\u062a\u064a:<br>\u2022\u0627\u0644\u0631\u0624\u064a\u0629<br>\u2022\u0627\u0644\u0631\u0633\u0627\u0644\u0629<br>\u2022\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u062a\u0636\u0639\u0647\u0627 \u0641\u064a \u0623\u0648\u0644\u0648\u064a\u0629 \u0623\u0647\u062f\u0627\u0641 \u0634\u0631\u0643\u062a\u0643<br>\u2022\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2-\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a situational analysis.<br><\/h2>\n\n\n\n<p>\u0648\u064a\u0646\u0642\u0633\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0625\u0644\u0649 \u0642\u0633\u0645\u064a\u0646:<br><br>\u25aa\ufe0e\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629<br>\u0623\u064a \u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u0641\u062d\u064a\u0635 \u0641\u064a \u0643\u0644 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0628\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643<br>\u0648\u064a\u0631\u0645\u0632 \u0625\u0644\u064a\u0647\u0627 \u0628\u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0627\u0644\u062a\u0627\u0644\u064a \u0648\u0647\u0648 PESTEL<br><br>1-political<br>\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0624\u062b\u0631 \u0641\u064a\u0643 \u0628\u0634\u0643\u0644 \u0623\u0648 \u0628\u0623\u062e\u0631 \u0645\u062b\u0644:<br>\u0627\u0644\u0636\u0631\u0627\u0626\u0628\/\u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0627\u0644\u062c\u062f\u064a\u062f\u0629\/&#8230;&#8230; \u0625\u0644\u062e.<br>2-economic<br>\u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0645\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0645\u0648\u060c\u0627\u0644\u062a\u062f\u0641\u0642 \u0627\u0644\u0646\u0642\u062f\u064a \u0648\u0633\u0639\u0631 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0648 \u0643\u0644 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0639\u0645\u0644\u0643<br>3-social<br>\u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648 \u062a\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648 \u0637\u0631\u0642 \u0625\u0633\u062a\u062c\u0627\u0628\u0627\u062a\u0647\u0645 \u0644\u0643\u0644 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648 \u0627\u0644\u0645\u062b\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u064a\u0637 \u0628\u0647\u0645<br>4-cultural<br>\u0645\u0639\u0631\u0641\u0629 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u064a \u064a\u0639\u0632\u0641\u0648\u0646 \u0639\u0646\u0647\u0627 \u0648 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u064a \u062a\u062d\u0641\u0632\u0647\u0645.<br>5- technological<br>\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648 \u0627\u0644\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0623\u0639\u062a\u0628\u0627\u0631 \u0628\u0643\u0644 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0627\u0644\u062a\u064a \u0637\u0631\u0623\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u062c\u0627\u0644 \u0627\u0644\u0630\u064a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647 \u0645\u0646 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0639\u0644\u064a \u0646\u0637\u0627\u0642 \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0623\u0648 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0648 \u0641\u064a \u0643\u0644 \u0646\u0648\u0627\u062d\u064a \u0627\u0644\u0639\u0645\u0644.<br>6-Environmental<br>\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u0624\u062b\u0631 \u0639\u0644\u064a\u0643 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0645\u0646 \u0637\u0642\u0633 \u0648\u0645\u0646\u0627\u062e.<br>7-legal<br>\u0645\u0639\u0631\u0641\u0629 \u0643\u0644 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0633 \u0645\u062c\u0627\u0644 \u0639\u0645\u0644\u0643.<br><br><br>\u25aa\ufe0e\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629<br>\u0648\u0646\u0642\u0648\u0645 \u0628\u0647\u0627 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0625\u0633\u062a\u0639\u0645\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 swot<br><br>Strength<br>Weakness<br>Opportunities<br>Threatness<br>\u0648\u0647\u0648 \u0645\u0627 \u062a\u0646\u0627\u0648\u0644\u0646\u0627\u0647 \u0628\u0634\u0643\u0644 \u0645\u0641\u0635\u0644 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629:<a href=\"https:\/\/marketinglimited.begin.shopping\/\u0645\u0627-\u0647\u064a-\u0627\u0644-swot-analysis\/\" target=\"_blank\" rel=\"noopener\">https:\/\/marketinglimited.begin.shopping\/\u0645\u0627-\u0647\u064a-\u0627\u0644-swot-analysis\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3-\u0627\u0644\u0623\u0647\u062f\u0627\u0641<\/h2>\n\n\n\n<p>\u0648\u0647\u0646\u0627 \u0646\u0636\u0639 \u062f\u0627\u062e\u0644 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629  \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0648 \u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629 \u0648\u0644\u0643\u0646 \u0646\u0636\u0639 \u0641\u064a \u0627\u0644\u0623\u0639\u062a\u0628\u0627\u0631 \u0623\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646<br>SMART<br><br>SPECIFIC (\u0645\u062d\u062f\u062f\u0629)<br>MEASURABLE (\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633)<br>Achievable(\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642)<br>Realistic(\u0648\u0627\u0642\u0639\u064a\u0629)<br>Time_bond(\u0644\u0647\u0627 \u0625\u0637\u0627\u0631 \u0632\u0645\u0646\u0649 \u0644\u0644\u062a\u0646\u0641\u064a\u0630)<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4-\u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/h2>\n\n\n\n<p>\u0648\u0647\u0630\u0647 \u0623\u0647\u0645 \u062e\u0637\u0648\u0629 \u0641\u064a \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0648\u064a\u062c\u0628 \u0623\u0646 \u0646\u062d\u062f\u062f \u0641\u064a\u0647\u0627 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0628\u0639\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u062a\u0633\u0642\u0629 \u0648\u0645\u062a\u0631\u0627\u0628\u0637\u0629 \u0645\u0639 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629.<br>\u0648\u062a\u0646\u0642\u0633\u0645 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0625\u0644\u0649 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0646\u0648\u0639 \u0643\u0627\u0644\u0623\u062a\u064a.<br><br>\u25aa\ufe0ecompetitive strategies (\u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629)<br><br>Cost leadership<br>\u0623\u064a \u0627\u0644\u0625\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0645\u0646\u062e\u0641\u0636 \u0641\u064a \u0627\u0644\u0628\u064a\u0639 \u0644\u0643\u064a \u062a\u0635\u0644 \u0625\u0644\u0649 \u0639\u062f\u062f \u0645\u0634\u062a\u0631\u064a\u0646 \u0623\u0643\u062b\u0631.<br><br>Differentiation<br>\u0648\u0647\u0646\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u064a\u0632 \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0623\u0645\u062a\u0644\u0627\u0643 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0642\u0648\u064a\u0629 \u062a\u0645\u064a\u0632\u0643 \u0639\u0646 \u0628\u0627\u0642\u064a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646<br>Focus niche<br>\u0623\u064a \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u064a \u0634\u0631\u064a\u062d\u0629 \u0635\u063a\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u0648\u064a\u0645\u062a\u0627\u0632\u0648\u0646 \u0628\u062e\u0648\u0627\u0635 \u0645\u062a\u0634\u0627\u0628\u0647\u0647.<br>\u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0628\u0639 \u0647\u0630\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0634\u0631\u0643\u0629 \u0631\u0648\u0644\u064a\u0643\u0633 \u0644\u0644\u0633\u0627\u0639\u0627\u062a.<br><br><br><br>\u25aa\ufe0egrowth strategies ( \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0646\u0645\u0648)<br><br>Market penetration strategy<br><br>\u0648\u0647\u0630\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062d\u0645\u0644 \u0634\u0639\u0627\u0631 same products same market<br>\u0623\u064a \u0623\u0646\u0643 \u062a\u0639\u0645\u0644 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0633\u0648\u0642 \u0628\u0646\u0641\u0633 \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u0643\u0646 \u062a\u0643\u062b\u0641 \u0627\u0644\u062f\u0639\u0627\u064a\u0627 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631<br><br>Market development<br>\u0648\u0647\u0646\u0627 \u0646\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0642\u0648\u0644 \u0628\u0623\u0646 \u0634\u0639\u0627\u0631\u0647\u0627<br>Same products new market<br>\u0641\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0642\u0648\u0645 \u0628\u0623\u062e\u0630 \u0645\u0646\u062a\u062c\u0643 \u0644\u0645\u0643\u0627\u0646 \u062c\u062f\u064a\u062f \u0623\u0648 \u0644\u0634\u0631\u064a\u062d\u0629 \u062c\u062f\u064a\u062f\u0629.<br>Product development<br>New product same market<br>\u0641\u0643\u0645\u0627 \u064a\u062a\u0628\u064a\u0646 \u0645\u0646 \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u0645\u0646 \u0625\u0633\u0645 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u0623\u0646\u062a \u0647\u0646\u0627 \u062a\u0642\u0648\u0645 \u0628\u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c\u0643 \u0644\u0643\u0633\u0628 \u0639\u0645\u0644\u0627\u0621 \u0623\u0643\u062b\u0631.<br><br>Diversification<br>New product new market<br>\u0648\u0647\u064a \u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647\u0627 \u0625\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u062e\u0631\u0649 \u0645\u0648\u062c\u0647\u0629 \u0644\u0634\u0631\u064a\u062d\u0629 \u0623\u062e\u0631\u0649 \u062c\u062f\u064a\u062f\u0629 \u0643\u0644\u064a\u0627\u064b \u0639\u0644\u064a\u0643.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5-STP (segmentation-targeting-positioning)<br><\/h2>\n\n\n\n<p>\u0646\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0642\u0648\u0644 \u0623\u0646\u0643 \u062a\u0642\u0648\u0645 \u0628\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0625\u0644\u0649 \u0634\u0631\u0627\u0626\u062d \u062b\u0645 \u062a\u062e\u062a\u0627\u0631 \u0634\u0631\u064a\u062d\u0629 \u0645\u0639\u064a\u0646\u0629 \u0644\u062a\u0639\u0645\u0644 \u0639\u0644\u064a\u0647\u0627 \u0648\u062a\u0648\u0635\u0644 \u0625\u0644\u064a\u0647\u0627 \u0631\u0633\u0627\u0626\u0644\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0628\u0639\u062f \u0630\u0644\u0643 \u062a\u0623\u062a\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644 positioning \u0623\u064a \u0645\u0627 \u0647\u0648 \u0627\u0644\u0648\u0639\u062f \u0627\u0644\u0630\u064a \u062a\u0642\u0648\u0645 \u0628\u0642\u0648\u0644\u0647 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0648\u0644 \u0645\u0627 \u0633\u062a\u0642\u062f\u0645\u0647 \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u0633\u064a\u062d\u0635\u0644\u0648\u0646 \u0639\u0644\u064a\u0647\u060c \u0648\u0630\u0644\u0643 \u0644\u0623\u062a\u0645\u0627\u0645 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<br><br><br>&nbsp;\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0633\u0648\u0642\u064a\u0629 Segmentation\u25aa\ufe0e<br>\u0628\u0646\u0627\u0621 \u0639\u0644\u064a \u0627\u0644\u0646\u0648\u0627\u062d\u064a<br>\u2022 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629<br>\u2022\u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629<br>\u2022\u0627\u0644\u0646\u0641\u0633\u064a\u0629<br><br><br>\u25aa\ufe0eTargeting \u0627\u0644\u0625\u0633\u062a\u0647\u062f\u0627\u0641<br>\u0623\u0646\u0648\u0627\u0639\u0647<br>\u2022Undifferentiated<br>\u0645\u0646\u062a\u062c \u0648\u0627\u062d\u062f \u0644\u0643\u0644 \u0627\u0644\u0641\u0626\u0627\u062a \u0645\u062b\u0644 \u0645\u0646\u062a\u062c &#8220;\u0643\u0648\u0643\u0627\u0643\u0648\u0644\u0627&#8221;<br><br>\u2022Differentiated<br>\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0634\u0631\u0627\u0626\u062d \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u062b\u0644 \u0627\u0644\u0627\u062f\u0648\u064a\u0629 \u0639\u0644\u064a \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644<br><br>\u25aa\ufe0eConcentrated<br>\u0645\u0646\u062a\u062c \u0645\u0639\u064a\u0646 \u0644\u0641\u0626\u0629 \u0645\u0639\u064a\u0646\u0629 \u0645\u062b\u0644 \u0633\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u064a\u0631\u0627\u0631\u064a<br><br>\u25aa\ufe0epositioning<br>\u0647\u0648 \u0628\u0645\u062b\u0627\u0628\u0629 \u0648\u0639\u062f\u0643 \u0644\u0644\u0639\u0645\u0644\u0627\u0621.<br>\u0648\u0644\u0642\u062f \u062a\u0646\u0627\u0648\u0644\u0646\u0627\u0647 \u062a\u0641\u0635\u0644\u064a\u0627\u064b \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644: <a href=\"https:\/\/marketinglimited.begin.shopping\/\u0643\u064a\u0641\u064a\u0629-\u062a\u0637\u0628\u064a\u0642-\u0627\u0644-positioning-\u0628\u0634\u0643\u0644-\u0639\u0645\u0644\u064a-\u0641\u064a-\u0634\u0631\u0643\u062a\u0643\" target=\"_blank\" rel=\"noopener\">https:\/\/marketinglimited.begin.shopping\/\u0643\u064a\u0641\u064a\u0629-\u062a\u0637\u0628\u064a\u0642-\u0627\u0644-positioning-\u0628\u0634\u0643\u0644-\u0639\u0645\u0644\u064a-\u0641\u064a-\u0634\u0631\u0643\u062a\u0643<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6-marketing mix \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/h2>\n\n\n\n<p>\u0648\u0647\u0645 \u0627\u0644 4p&#8217;s<br><br><br>Product<br>\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0648 \u0623\u0634\u0643\u0627\u0644\u0647\u0627 \u0648 \u062a\u0635\u0646\u064a\u0639\u0647\u0627<br>Price<br>\u0645\u0627 \u0647\u0648 \u0627\u0644\u0633\u0639\u0631 \u0623\u0648 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0648\u064a \u062a\u0642\u062f\u064a\u0645\u0647\u0627<br>Place<br>\u0623\u064a\u0646 \u0633\u062a\u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u0643\u064a\u0641 \u0648 \u0645\u0627 \u0647\u0648 \u0627\u0644\u0637\u0631\u064a\u0642 \u0627\u0644\u0630\u064a \u0633\u064a\u0623\u062e\u0630\u0647 \u0645\u0646\u062a\u062c\u0643 \u0644\u0643\u064a \u064a\u0646\u062a\u0642\u0644 \u0645\u0646 \u0639\u0646\u062f\u0643 \u0644\u0644\u0639\u0645\u064a\u0644<br>Promotion<br>\u0645\u0627 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0648\u064a \u0625\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627\u060c \u0648\u0645\u0627 \u0647\u064a \u0642\u0646\u0648\u0627\u062a \u062a\u0648\u0627\u0635\u0644\u0643 \u0645\u0639 \u0639\u0645\u064a\u0644\u0643.<br>\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0631\u0627\u062c\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629:<a href=\"https:\/\/www.stratomic.uk\/blog\/the-4ps-marketing-mix\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.stratomic.uk\/blog\/the-4ps-marketing-mix\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7-Budgeting,Implementation &amp; Evaluation&nbsp;<br><\/h2>\n\n\n\n<p>\u0641\u064a\u062c\u0628 \u0641\u064a \u0623\u062e\u0631 \u0627\u0644\u0623\u0645\u0631 \u0623\u0646 \u0646\u0636\u0639<br>\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0647\u0627\u0645 \u0648 \u0645\u0639\u0631\u0641\u0629 \u0637\u0631\u0642 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629.<br><br>Budget<br><br>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0647 \u0637\u0631\u0642 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u062b\u0644<br>\u25aa\ufe0eTask method<br>\u062a\u0642\u0648\u0645 \u0639\u0644\u064a \u062a\u0648\u0642\u0639 \u0643\u0644 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u0648\u064a \u0641\u0639\u0644\u0647\u0627 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u0633\u062a\u062f\u0641\u0639\u0647 \u0641\u064a \u0643\u0644 \u062e\u0637\u0648\u0629.<br><br>\u25aa\ufe0ePercentage of last year sales<br><br>\u0623\u064a \u0623\u062e\u0630 \u0645\u0628\u0644\u063a \u0645\u062d\u062f\u062f \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0631\u0641 \u0648 \u0625\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642<br><br>\u25aa\ufe0esame as last time \u2013SALT<br>\u0641\u0643\u0645\u0627 \u064a\u062a\u0628\u064a\u0646 \u0645\u0646 \u0627\u0644\u0623\u0633\u0645 \u0641\u0647\u0646\u0627 \u0646\u0642\u0648\u0645 \u0628\u0627\u0644\u0635\u0631\u0641 \u0645\u062b\u0644 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0641\u0627\u0626\u062a.<br><br>\u25aa\ufe0eAll u can afford<br><br>\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0648 \u0647\u064a \u062f\u0641\u0639 \u0643\u0644 \u0645\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u062a\u0642\u062f\u064a\u0645\u0647 \u0644\u0644\u062a\u0633\u0648\u064a\u0642<br><br>\u25aa\ufe0eProfit maximization<br><br>\u0641\u0639\u0644 \u0643\u0644 \u0634\u0626 \u0641\u064a \u0633\u0628\u064a\u0644 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0631\u0628\u0627\u062d<br><br>\u25aa\ufe0eCompetitive Parity<br>\u0648\u0647\u0646\u0627 \u062a\u0642\u0648\u0645 \u0628\u0627\u0644\u0635\u0631\u0641 \u0643\u0645\u0627 \u064a\u0641\u0639\u0644 \u0645\u0646\u0627\u0641\u0633\u0643.<br><br><br>Implementation<br><br>\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0648\u0636\u0639 \u062a\u0641\u0635\u064a\u0644 \u0623\u0648\u0636\u062d \u0644\u0643\u0644 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0648 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0633\u0626\u0648\u0644 \u0639\u0646 \u0643\u0644 \u062e\u0637\u0648\u0629 \u0648\u0648\u0636\u0639 \u062e\u0637\u0629 \u0632\u0645\u0646\u064a\u0629 \u0645\u062d\u062f\u062f\u0629.<br>Evaluation<br><br>\u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0648\u0636\u0639 \u0646\u0642\u0627\u0637 \u062a\u0642\u064a\u0645 \u0628\u0646\u0627\u0621 \u0639\u0644\u064a\u0647\u0627 \u0648\u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0627\u0637 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0623\u0647\u062f\u0627\u0641\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<br><\/p>\n\n\n\n<p>\u0648\u0647\u0627 \u0642\u062f \u0648\u0635\u0644\u0646\u0627 \u0625\u0644\u0649 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0631\u0627\u062c\u0639\u0646\u0627 \u0641\u064a\u0647\u0627 \u0643\u0644 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0644\u064a\u0646\u0627 \u0625\u062a\u0628\u0627\u0639\u0647\u0627.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u0639\u062f \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0647\u064a \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0630\u064a \u0633\u064a\u0631\u0634\u062f\u0643 \u0644\u062a\u062d\u0642\u064a\u0642 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u062a\u0646\u0634\u062f\u0647\u0627 \u0644\u062e\u062f\u0645\u062a\u0643 \u0623\u0648 \u0645\u0646\u062a\u062c\u0643\u060c \u0644\u0630\u0644\u0643 \u0641\u0625\u0646 \u0625\u062a\u0642\u0627\u0646\u0647\u0627 \u0647\u0648 \u0636\u0645\u0627\u0646 \u0644\u0646\u062c\u0627\u062d\u0643 \u0641\u064a \u0639\u0645\u0644\u0643\u060c \u0644\u0630\u0644\u0643 \u0633\u0646\u0631\u0634\u062f\u0643 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0639\u0646 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0643\u0627\u0645\u0644\u0629 \u0648\u0646\u0627\u062c\u062d\u0629\u060c \u0648 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0629 \u062a\u0623\u062a\u064a \u062a\u0628\u0627\u0639\u0627\u064b \u0628\u0639\u062f \u0627\u0644\u0628\u064a\u0632\u0646\u0633 \u0628\u0644\u0627\u0646 \u0623\u0648 \u062e\u0637\u0629 \u0627\u0644\u0639\u0645\u0644.\u0625\u0630\u0627 \u0643\u0646\u062a \u0634\u0631\u0643\u0629 \u0635\u063a\u064a\u0631\u0629\u060c\u0634\u0631\u0643\u0629 \u0643\u0628\u064a\u0631\u0629\u060c \u0641\u062d\u062a\u0645\u0627\u064b \u0633\u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062e\u0637\u0629 \u062a\u062a\u0628\u0639\u0647\u0627 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1370,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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