{"id":400000599,"date":"2020-01-11T19:25:00","date_gmt":"2020-01-11T16:25:00","guid":{"rendered":"https:\/\/marketinglimited.begin.shopping\/?p=599"},"modified":"2020-04-13T00:19:45","modified_gmt":"2020-04-12T21:19:45","slug":"%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d8%a5%d9%84%d9%89-%d8%a7%d9%84%d8%b4%d8%b1%d8%a7%d8%a1-buyers-journey-%d8%a7%d9%84%d9%80-en","status":"publish","type":"post","link":"https:\/\/marketing.limited\/en\/%d8%b1%d8%ad%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d8%a5%d9%84%d9%89-%d8%a7%d9%84%d8%b4%d8%b1%d8%a7%d8%a1-buyers-journey-%d8%a7%d9%84%d9%80-en\/","title":{"rendered":"\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0640 Buyer&#8217;s Journey"},"content":{"rendered":"<p>\u064a\u0645\u0631 \u0627\u0644\u0640 Consumer \u0641\u064a \u0623\u062b\u0646\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0628\u0645\u0631\u062d\u0644\u0629 \u062a\u0633\u0645\u0649 \u0627\u0644\u0640 Buyer\u2019s Journey\u060c \u0648\u0647\u064a \u0645\u0631\u062d\u0644\u0629 \u064a\u0645\u0631 \u0641\u064a\u0647\u0627 \u0628 3 \u0645\u0631\u0627\u062d\u0644 \u062d\u062a\u0649 \u064a\u062a\u062e\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0647\u0645\u0627 \u0627\u0644\u0640 Awareness\u060c Consideration\u060c Conversion.<br \/>\n\u0644\u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 Keywords \u0645\u062e\u062a\u0644\u0641\u0629 \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0640 Consumer \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0627 \u064a\u0631\u064a\u062f\u060c \u0648\u062f\u0648\u0631\u0643 \u0643\u0645\u0633\u0648\u0642 \u0631\u0642\u0645\u064a \u0623\u0646 \u062a\u0639\u0631\u0641 \u062a\u0644\u0643 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629\u060c \u0648\u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635 \u0628\u0645\u0648\u0642\u0639\u0643\u060c \u0648\u0647\u0646\u0627 \u0633\u0646\u0642\u0648\u0645 \u0628\u0639\u0631\u0636 \u0647\u0630\u0647 \u0627\u0644\u0640 Keywords<br \/>\n1-\u0627\u0644\u0640 Informational keywords:<br \/>\n\u0648\u0647\u064a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0640 Consumer \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0640Awareness\u060c \u0648\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u064a\u0643\u0648\u0646 \u0645\u0633\u062a\u0639\u062f\u064b\u0627 \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646 \u0627\u0644\u0634\u064a\u0621 \u0627\u0644\u0630\u064a \u064a\u0628\u062d\u062b \u0639\u0646\u0647 \u0648\u064a\u0633\u062a\u062e\u062f\u0645 \u062a\u0644\u0643 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0627\u0641\u062a\u062a\u0627\u062d\u064a\u0629 \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0644\u0623\u0633\u0645 \u0627\u0644\u0634\u064a\u0621 \u0627\u0644\u0630\u064a \u064a\u0628\u062d\u062b \u0639\u0646\u0647\u060c \u062d\u062a\u0649 \u062a\u0633\u0627\u0639\u062f\u0647 \u0641\u064a \u062a\u062c\u0645\u064a\u0639 \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0648\u0645\u0646 \u0623\u0634\u0647\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629: &#8220;\u0645\u0627 \u0647\u0648&#8221; \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c &#8220;\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646&#8221; \u0623\u062a\u0639\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c &#8220;\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u062a\u0639\u0644\u064a\u0645\u064a\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a.<br \/>\n2-\u0627\u0644\u0640 Navigational keywords:<br \/>\n\u0648\u0647\u064a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0640 Consideration\u060c \u0648\u0647\u0646\u0627 \u0628\u0639\u062f \u0623\u0646 \u0642\u0627\u0645 \u0628\u0639\u0645\u0644\u064a\u0629 \u0628\u062d\u062b \u062c\u064a\u062f\u0629 \u0648\u0623\u0635\u0628\u062d \u0644\u062f\u064a\u0647 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0643\u0627\u0641\u064a\u0629 \u0639\u0646 \u0645\u0627 \u064a\u0628\u062d\u062b \u0639\u0646\u0647\u060c \u064a\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u062b\u0644 \u0627\u0644\u0645\u0645\u064a\u0632\u0627\u062a \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u060c \u062d\u062a\u0649 \u064a\u0635\u0644 \u0625\u0644\u0649 \u0623\u0641\u0636\u0644 \u0642\u0631\u0627\u0631 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u062e\u0630\u0647.<br \/>\n\u0648\u0645\u0646 \u0623\u0645\u062b\u0644\u0629 \u062a\u0644\u0643 \u0627\u0644\u0643\u0644\u0645\u0627\u062a:<br \/>\n\u0623\u0633\u0639\u0627\u0631 \u0643\u0648\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0645\u0645\u064a\u0632\u0627\u062a \u062f\u0628\u0644\u0648\u0645\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0639\u062f\u062f \u0633\u0627\u0639\u0627\u062a \u062f\u0628\u0644\u0648\u0645\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a<br \/>\n3-\u0627\u0644\u0640 Transactional keywords:<br \/>\n\u0623\u062e\u0631 \u0645\u0631\u062d\u0644\u0629 \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0647\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0640Conversion\u060c \u0648\u0641\u064a\u0647\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u062a\u062e\u0630 \u0642\u0631\u0627\u0631\u0647 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0628\u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u0625\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u062e\u062f\u0645\u0629 \u0645\u0639\u064a\u0646\u0629\u060c \u0641\u064a\u0642\u0648\u0645 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0640 Transactional keywords \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u060c \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f\u0647 \u0641\u064a \u062a\u0646\u0641\u064a\u0630 \u0642\u0631\u0627\u0631\u0647 \u0627\u0644\u062e\u0627\u0635 \u0628\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643.<br \/>\n\u0648\u064a\u062a\u0645 \u0631\u0628\u0637 \u0641\u064a\u0647\u0627 \u0628\u0639\u0636 \u062a\u0644\u0643 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u0648\u0642\u0639 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0623\u062e\u062a\u064a\u0627\u0631.<br \/>\n\u062a\u0627\u0628\u0639\u0648\u0646\u0627 \u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0648\u0627\u0644\u0645\u0645\u064a\u0632\u0629 \u0644\u0636\u0645\u0627\u0646 \u0645\u0634\u0631\u0648\u0639 \u0646\u0627\u062c\u062d \u0648\u0642\u0648\u064a<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u064a\u0645\u0631 \u0627\u0644\u0640 Consumer \u0641\u064a \u0623\u062b\u0646\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0628\u0645\u0631\u062d\u0644\u0629 \u062a\u0633\u0645\u0649 \u0627\u0644\u0640 Buyer\u2019s Journey\u060c \u0648\u0647\u064a \u0645\u0631\u062d\u0644\u0629 \u064a\u0645\u0631 \u0641\u064a\u0647\u0627 \u0628 3 \u0645\u0631\u0627\u062d\u0644 \u062d\u062a\u0649 \u064a\u062a\u062e\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0647\u0645\u0627 \u0627\u0644\u0640 Awareness\u060c Consideration\u060c Conversion. \u0644\u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0645\u0646 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 Keywords \u0645\u062e\u062a\u0644\u0641\u0629 \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0640 Consumer \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0627 \u064a\u0631\u064a\u062f\u060c \u0648\u062f\u0648\u0631\u0643 \u0643\u0645\u0633\u0648\u0642 \u0631\u0642\u0645\u064a \u0623\u0646 \u062a\u0639\u0631\u0641 \u062a\u0644\u0643 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629\u060c \u0648\u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0641\u064a 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